THE MARKET
FOR DURABLES IN INDIA - 2020
(The sixteenth round since 1988)
Contents of a Report for
a Sample Product (Colour Television Sets)
| 1] |
Analysis of the structure of the market for Colour Television Sets, in terms of: |
|
| a] |
Market size by volume and value in financial year 2019-20, at the following levels: |
|
| - |
All-India |
| - |
All India - metro cities/class-I cities/towns/rural areas |
| - |
16 states |
| - |
State population strata and clusters (Including for the 52, one million+ cities individually) |
|
| b] |
Segmentation analysis of the market, in terms of: |
|
| - |
First time/replacement/additional purchases |
| - |
Type categories |
| - |
Price Categories |
| - |
Age segments |
| - |
Educational segments |
| - |
Occupational segments |
| - |
SEC segments |
| - |
Stated income segments |
| - |
Economic status segments | |
|
| |
|
| 2] |
Forecast of the demand for Colour Television Sets,
from 2020-21 to 2022-23:
|
|
| - |
At an all-India level |
| - |
At an all-India population strata level |
| - |
At the state level |
| - |
By first time/repeat buyers | |
| |
|
| 3] |
Status of Colour Television brands, in terms of:
|
|
| a] |
Brand shares at various levels, in 2019-20, as follows: |
|
| - |
All-India |
| - |
All-India population strata |
| - |
16 states |
| - |
Across type segments |
| - |
Across income segments |
| - |
Across first purchase/repeat purchase segments
|
| - |
Across customer segments defined by stated income, economic status, SEC category, Occupation, age and education |
|
| b] |
The trends in brand shares over the years from 2015-2016 to 2019-2020: |
|
| - |
All-India |
| - |
All India population strata |
| - |
16 states | | |
| |
|
| 4] |
Penetration of Colour Television Sets, among:
| a] |
Households at the following levels:
| - |
All-India
|
| - |
All India population strata |
| - |
16 states | |
| b] |
Stated monthly household income segments at the following levels:
| - |
All-India
|
| - |
All India population strata |
| - |
16
states | | |
| |
|
| 5] |
Profile of recent buyers of Colour Television Sets, in terms of:
| - |
Geographic location |
| - |
Age, education, occupation of main earner and spouse |
| - |
Income/SEC/economic status of the household | |
| |
| Note: The reports on other products will contain data similar to the details outlined above, subject to their being relevant to the specific product.
| | | |
The Market for Durables in India - 2020
|
| List of products for which reports are available |
| |
|
Consumer Electronics:
1] Colour Television sets
|
White Goods:
1] Refrigerators
2] Washing machines
3] Room air-conditioners
(Households segment)
4] Microwave ovens
5] Dishwashers
|
Small Appliances:
1] Pressure cookers
2] Mixer-grinders / JMGs / Food Processors
3] Electric irons
4] Gas stoves / Metal top / Glass top
5] Hobs
6] Cooking Range
7] Chimney
8] Water purifiers
9] Induction cook tops / stoves
10] Cookware
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| TOP | |
